Affiliate marketing business has gotten a lot of buzz in recent times due to advances in internet technologies and upsurge of social media channels like Facebook, Twitter, LinkedIn etc.
However, some affiliate marketers especially beginners struggle to earn profitably because they do not thoroughly understand the business.
WHAT REALLY IS AFFILIATE MARKETING?
Affiliate Marketing is the process of earning online commissions by promoting products and services. Your commissions are earned each time you get a lead (Potential customer) or sell products online.The interesting aspect of affiliate marketing business is that you can make a ton of money with a little monetary investment.
Furthermore, you can start the business without products or services of your own, work from home and earn passive income even while sleeping if you have an effective system in place.
HOW DOES AFFILIATE MARKETING WORK
Register under the affiliate program of reputable companies that have valuable products and services.
Decide on the niche products to focus on.
Get your custom affiliate tracking link for each product you decide to promote online.
Select the right traffic source to use in promoting the product.
Decide on the marketing strategy to use i.e Blogging, video or social media marketing.
4 MAJOR WINNING STRATEGIES TO INCREASE YOUR PROFITS ONLINE
Focus on a single niche at a time
You should choose a niche that you are both knowledgeable and passionate about. For example, Weight loss, Supplements, Nutrition, Pet training etc. This enables you to easily persuade your customers to buy your products. Also, this will allow you to learn and acquire new selling strategies that will increase your sales and multiply your profits.
Select traffic sources
It is recommended to focus on 2 traffic sources at a time. I will recommend focusing on one search engine and one social media traffic at a time. This enables you to properly track and optimize campaigns launched on each platform thereby maximizing your profits per product.The secret of super affiliates is their ability to focus on a traffic source, testing and tracking campaigns optimally.
Test marketing strategy to use
You can never know if either blogging, social media or video marketing will be most profitable until you test marketing strategies such as:
Blogging: You can write a blog post using well research keywords for search engine optimization. This attracts your clients to your blog and causes them to make a decision.
Video marketing; You can make a video describing the features of the product then you upload it on YouTube for people to watch.
Social Media Marketing: This is the commonest and the easiest method especially for beginners. Facebook is a very good platform because it has lots of groups/forums where you can find people who are interested in your product and service. You can easily send them a friend request and pitch your products to them.
Track the data/results gotten from each of the methods then you focus on the method that produces the greatest profit.
Select the traffic type
The traffic type can either be free or paid traffic.
Free traffic involves search engine optimization, social media groups, and article marketing. The drawback of this method is that it does not allow you to target your client based on their interests and demographics.
Paid traffic involves using Pay per click or Pay per view advertising on search engine and social media platforms. This method is faster, associated with increased conversion and profits because it allows you to target your clients specifically based on interests and other features.
Finally, affiliate marketing business is very lucrative and you can start becoming profitable today once you implement the strategies above.